Get to know us
Reviving the rich heritage of Appalachian moonshine, our brand stands as a tribute to the time-honored traditions of the blue-collar spirit. We meticulously craft our whiskey using the same methods and ingredients that echoed through the hills of Appalachia in the days of yore. Each bottle captures the essence of a bygone era, where whiskey wasn't just a drink, but a way of life. Our distilling process remains true to the rugged, homemade roots of moonshine, blending history with a taste that resonates with the hardworking soul. We're more than just a whiskey company; we're the keepers of a legacy, serving a spirit that's as authentic and unpretentious as the people who first made it
Our mission
I'm excited to share a journey we're embarking on – building a blue-collar brand that's grounded in authenticity, hard work, and a genuine connection. Today, I want to explain why we're putting so much emphasis on creating this brand even before we start crafting the whiskey."
Authenticity and Work Ethic: "At the heart of our endeavor is a commitment to authenticity and a strong work ethic. The blue-collar spirit is about real people, doing real work. We're not just making whiskey; we're embodying a way of life, and that authenticity is something we want to infuse into every aspect of our brand."
Understanding Our Audience: "As we build this brand, we're doing so with a deep understanding of our audience – the hardworking individuals who appreciate a quality product after a day of honest labor. We're creating something that resonates with the values and experiences of the blue-collar community."
Pride in Craftsmanship: "Blue-collar work is about pride in craftsmanship. It's about putting in an honest day's work and taking pride in what you create. By building the brand first, we're ensuring that the essence of hard work and craftsmanship is reflected not just in the whiskey but in the entire brand experience."
Community Connection: "Building a blue-collar brand is also about fostering a sense of community. We want this brand to feel like a shared experience – something that brings people together. By involving our community in the brand-building process, we're creating a brand that truly belongs to all of us."
Storytelling Through the Blue-Collar Lens: "Our story is rooted in the blue-collar experience. It's a narrative that resonates with those who appreciate the value of a strong work ethic. Through storytelling, we're weaving a tale of resilience, hard work, and the satisfaction that comes from a job well done."
Affordability and Accessibility: "A blue-collar brand is about being accessible to everyone. We're committed to providing a quality product at an affordable price. Building the brand first allows us to ensure that every aspect of our offering aligns with the accessibility that defines the blue-collar ethos."
Long-Term Connection: "Think of this as more than just whiskey – it's a long-term connection we're building. As we lay the foundation for our brand, we're envisioning a future where our product is not just enjoyed but becomes a part of the stories shared among friends, colleagues, and communities."
Conclusion: "In conclusion, we're not just creating a blue-collar brand; we're embracing a way of life. Thank you for being a part of this journey. I'm excited about the opportunity to build a brand that reflects the hardworking spirit that defines us all. Here's to the blue-collar values that will shape our brand and our whiskey."
